Is a LOGO important? 

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"The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy and a team of copywriters. It evokes a sense of connection between a brand and consumers. It establishes a bond between a company and its community of fans, friends, critics, allies and champions...  It acts as a symbol of success and a commitment to the customer.... A logo is not just about what it looks like but also how it attracts attention from current and potential consumers....the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit."  -Forbes (Westgarth)